Professional

Now, everyone wants to be known right? What do you do to become popular? You basically showcase your skills to people and that is how they recognize you, and then word spreads around and you become popular. So, the next time an event comes up relating to your skill, people would prefer you and refer you for that. In the same lines, brands (you) use their skill (brand awareness) to be popular among others (customers). Brand awareness is in simple words, is the customers knowing about your brand. Being aware that your brand exists among various other brands. It is the awareness of the choice that they get to have. It could be the brand logo, product/service, anything related to the brand that resonates with the customer. For example, when you think of a shoe, Adidas or Nike comes to your mind, when you think of apparel, Zara or Levi’s comes to your mind, when you think of cab service, Ola or Uber comes to your mind. Why is that? It is because of brand awareness. Digital marketing...

Digital marketing is the most talked-about topic nowadays. Every company has digital marketing in its sights. Either they are digitally converted or are planning to do so. The current customers are technology-oriented and digital marketing is the most convenient and fruitful tool to attract customers, create brand awareness, and increase sales. Social media marketing, mobile marketing, and search engine optimization are currently the most used terms in the market and will stick for a long time. Is knowing the above terms enough for someone to land a job in this field or any other field for that matter? Let us find out! IMPORTANCE OF DIGITAL MARKETING: ·          Cost-effective: It is more cost-effective than traditional marketing. This helps businesses to start with minimal capital and when used the right way, the returns will be huge. ·          Customer engagement: Digital marketing is a tool wh...

Let us talk about a phone. When you get a new phone, you are elated and treat the phone as your precious property. With time, you start upgrading it for the new features, and finally, when the phone cannot support any further upgrade, you get a new phone.   In the case of the phone, there is limited storage which limits it from upgrading more than a limit. But, in case of us humans, who have unlimited storage in that little brain of ours, there should not be an excuse to keep updating your skills may it be in any field. If you do not update your skills, the organization will go for someone else who has, just like changing to a new phone when the old one becomes useless. BENEFITS OF UPDATING YOUR DIGITAL MARKETING SKILLS ·          FOR THE ORGANISATION:   o    Smartphone domination: The world today is on the tips of our fingers. That is right, it is the smartphone era. Mobile marketing is a hot topic in digital mark...