Benefits of updating your digital marketing skills.

Let us talk about a phone. When you get a new phone, you are elated and treat the phone as your precious property. With time, you start upgrading it for the new features, and finally, when the phone cannot support any further upgrade, you get a new phone.

 In the case of the phone, there is limited storage which limits it from upgrading more than a limit. But, in case of us humans, who have unlimited storage in that little brain of ours, there should not be an excuse to keep updating your skills may it be in any field.

If you do not update your skills, the organization will go for someone else who has, just like changing to a new phone when the old one becomes useless.

BENEFITS OF UPDATING YOUR DIGITAL MARKETING SKILLS

·         FOR THE ORGANISATION:

 

o   Smartphone domination: The world today is on the tips of our fingers. That is right, it is the smartphone era. Mobile marketing is a hot topic in digital marketing strategies. In India, households might not have proper sanitary facilities, but they will surely have smartphones. That is the reach of smartphones and thus, mobile marketing.

o   I.O.T: Internet of things is the next big thing in the digital marketing space. Getting updated in digital marketing will mean one is equipped with the skills not only know how I.O.T. works but also blending it with your marketing strategies to influence customers.

o   Social Media: Using this as a tool, businesses can create brand awareness. To stay updated with the latest trends and to use social media in the right manner and acquire customers and increase sales, one needs to keep updating their digital marketing skills.

 

·         FOR THE EMPLOYEE:

 

o   Performance: When one is always updated in the digital marketing space, his/her performance will always be better than the rest. The main reason being, he/she will be better equipped to solve the problem in the field.

o   Retention: Once an employee performs better than others, it means that he/she is contributing more than the rest and the organization will want to stick to that employee no matter what. This is possible only when one is always updating his/her skills in digital marketing.

o   Job opportunities: An organization will always prefer promoting that person who has the skills that work in solving problems in today's market. The market today is so dynamic that one cannot survive without updating his/her skills.

The aim should be to never stop growing in any field that one works in. Growth happens only when one is ready to keep learning and updating his/her skills. Updating your skills is a must-have quality for any employee. The appetite for learning is what companies look for while recruiting.

Never get the feeling that you have conquered your field, that you have mastered your art because that is the beginning of your downfall. Keep learning, keep growing.