5 reasons why SEO is important for your website

It is said that only being good at something is not enough. You must show people around you that you are good at it. Your skills must be visible for people to see and appreciate. If that does not happen, you will not achieve what you have set out to achieve, you will not get the encouragement and support.

In the same lines, SEO is a digital marketing tool which when used in the right way, helps a website feature on top of the searches list. This means that the customers will be aware of the products/services provided by that website. Only then can they appreciate or comment on the products/services offered. When the customer likes your product/service, it is a motivating factor and if he/she does not, it is valuable feedback.

 

 5 REASONS WHY SEO IS IMPORTANT FOR YOUR WEBSITE:

·          Creates traffic: SEO helps in creating traffic for the website. When the website offers what the customer wants, it helps in creating customer engagement and conversion into a purchase.

·         Establish credibility: This is built over time. The more the brand provides quality products/services and creates satisfied customers, the more is the credibility of the brand. It takes years to build a brand but one wrong decision to make it come crumbling down. (case in point: Maggi)

·         Customer convenience: SEO, when used effectively, provides a seamless experience for the customer, from searching the best products/services in the market to finding the best prices for the products/services. A good use of this digital tool with the right quality and price will ensure success for the brand.

·         Buying cycle: The current customers are quality conscious, socially involved, and highly informative. It is a buyers’ market. SEO is a link between the customers and the companies providing for their needs and wants. Using SEO effectively will result in more traffic for the website and more demand for its products which is indeed a positive outcome.

·         ROI: The return on investment in SEO is huge in the long run. If used the right way, it can be highly beneficial for the business. It must be attended to and updated on a regular basis. It is like long term investment, all it takes is choosing the right tool, having patience, and let the power of compounding work the magic.

In conclusion, SEO is a digital marketing tool that is double-edged. If used the right way, it will help you provide customer satisfaction and engagement which will lead to profits. But, if not used in the right way, it will get you negative reviews and customer dissatisfaction which will lead to losses and eventually shutting down of the business.

If you are good at something, do not be afraid to show others. There will be those who will criticize, take valuable feedback from them if any. But there will be still many who will show their love and support for you. That is what is going to help you push yourself and keep you motivated during the tough times.