Advanced digital marketing certificates for working professional.
Life is all
about moving from one achievement to another, one goal to another, one success
to another. It is about learning, falling, getting up again, just never
stopping. Keep moving forward.
A friend of
mine was once proudly boasting about getting paid good money after doing a
course on basic digital marketing. I asked him, “Is it enough?” After a few
months, he got replaced by someone who knew more than what he did. “What is
enough?” Nothing is, eventually.
Digital
marketing certificate is the starting step, the first milestone of many in the
field. Once you have achieved that, got a hands-on experience, do not be
satisfied, and stop. Keep moving. The next goal to achieve should be an advanced
digital marketing certificate.
Advanced digital marketing certificates give working
professionals an edge over the rest. It gives you that little extra knowledge
which could solve a load of problems.
.
·
Relevant and updated: Staying relevant in the era of digital marketing is especially important
in the long run. The market is so dynamic, and the technology is moving so
fast. There have been multiple examples of phenomenally successful businesses
losing importance overnight because they were not relevant. (Nokia, Kodak)
·
In-depth knowledge: It gives you detailed molecular-level exposure to various digital
marketing functions. The more grip over the subject, the more confident and
thus more will be the demand for the individual. It helps you understand and
appreciate the how’s and why’s of the digital marketing functions.
·
Salary Hike: A
hike in your salary is a must happen when you are a certified advanced digital
marketeer. It gives you an edge over the rest and puts you in a position where
you can demand a hike. When you are already working and add another skill set to
your resume, you have earned the right to deserve a hike.
·
Job Opportunities: There will be a wide variety of positions that one will be exposed to
once he/she is a certified advanced digital marketeer. Nowadays, companies
are turning or already have turned digital. It is more important now than ever
to scale up your skills and that can only happen when you get a certificate in
advanced digital marketing.
CORONA IMPACT
Digital marketing was the most talked about topic even before
corona. But corona has only multiplied the need for companies to turn digital.
There has been a shift in the market. Now, since no one is
buying, companies need not focus on persuading their customers to buy. Their
focus should now be to build goodwill for themselves using digital marketing tools like SEO and social media
marketing.
Due to corona, the number of people buying online has increased
significantly. This is a wakeup call for companies that have not turned digital
yet. Post corona, the e-commerce business is predicted to boom as customers are
beginning to see the benefit.
Advanced digital marketing certificates will help the already
working professionals gain an advantage over the rest and open new job
opportunities for them post COVID 19.
Finally, if you do not want to end up like my friend who was
eventually replaced by someone who knew more than him, “Never lose your hunger
for knowledge”. Once the hunger for knowledge goes, it will become exceedingly
difficult to progress in life.
Very well complied thoughts. Good initiative.
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