Posts

All that you need to know about "Search ads".

Image
It is a digital marketing tool which shows text ads related to the user searches. WHAT ARE SEARCH ADS? ·          When a user searches for a product/service, the search engine displays a page consisting of the results of the search also known as result page. ·          The results can be both organic results and sponsored results. HOW DO SEARCH ADS WORK? ·          Google uses a  second-price auction system to determine the cost for the advertisers to pay if they want their ad to feature on top. o    Second price auction system: This a pricing system used in digital marketing wherein, instead of paying the entire amount, the advertisers can pay enough to beat the nearest competitor depending on their Ad Rank. o    Ad rank: A rank given to the ad that the company wants to feature. The higher the rank, the higher the ad will featu...
Post a Comment
Read more

Source vs Medium.

Image
Now, you want to travel from point “A” to point “B” by an airplane. In the given scenario, the point you are starting from (“A”) to reach the destination (“B”) is the source and the mode through which you are traveling to your destination (airplane) is the medium. Point “A”- Traffic source Point “B”- The destination website Airplane- Medium   Source and Medium are two important tools in digital marketing that help in creating traffic for the website. They are different from each other and yet can be confused to be the same. But there is a thin line of difference between the two.   SOURCE §   In digital marketing , the origin through which customers/potential customers land on your website is known as source. §   Understanding the contribution of the different sources will help businesses shape good SEO, SEM, and SMO strategies. §   In other words, it is direct traffic created for the website. o  ...
Post a Comment
Read more

Lean Six Sigma yellow belt project on Reduction of leftover food in Kitchen Services of a residential college.

Image
“FOOD IS GOD, DO NOT WASTE FOOD” The purpose of this project is to empirically investigate the applicability and implementation of Lean Six Sigma (LSS) regarding food wastage in the Sri Sathya Sai Senior Boys Hostel. LSS is a service quality practice that has proved its success in the manufacturing and service sectors. DEFINE   During the discussion with the kitchen department and the warden of the hostel, it was found that there is a huge concern regarding the food wastage in the hostel which is leading to a high deficit for the students, increasing year on year. This is a serious problem as most of the fees paid by the students are used for the food and a food deficit of Rs.3000-4000 every semester can be avoided and prove beneficial to the students.             A team of post-graduate students came together with the objective of reducing the food wastage of the hostel and also identifying reasons as to why th...
Post a Comment
Read more